Apexlynx
As a golfer who is also a bank customer, I want to participate in a golf program offered by my bank. That I can receive special benefits and discounts that are tailored towards my hobby.
Project Goal
Create an excellent service, which allows clients to make a daily update, anytime, anywhere, and includes great support & flexible cache-back program.
Scope of Work
1) User Research
2) User Interviews
3) Competitive Analysis
4) User Journey Map
5) Problem Statement & User Needs
6) Brainstorming
7) Create User Flows
8) Design System
9) Wireframing
10) Accessibility Testing
Research
Through conducting four remote interviews with users who frequently utilize mobile applications on both iOS and Android platforms, I aimed to uncover the essential features most commonly used by individuals. This process also shed light on the pain points and challenges users face while engaging with these apps.
Wireframe
I Converted the first paper wireframes to digital ones and prepared a clickable prototype for the first user test. Below you will find the highlights of some wireframes for the user flow used in the test.
Usability Test
After the usability study I took into account the insights, based on users’ feedback and adjusted the designs. Here you will find some examples of improvements.
Final UI Design
The app is designed in a minimalist, clean and intuitive style. I took into consideration users of different ages and paid big attention to accessibility.
Prototype
