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To design an intuitive and reliable food delivery app for the UAE market, addressing user frustrations by offering a seamless and user-friendly experience. Guided by insights from user journey mapping, the app ensures simplicity, accessibility, and satisfaction, connecting users with diverse cuisines and dependable service.
Design Approach
User Persona's
Created detailed user personas based on research to represent key target audiences, helping to ensure the app addresses their needs and pain points.
User Journey Map
Mapped out user journeys to visualize the steps users take to complete tasks, highlighting pain points and opportunities for a smoother experience.
Competitor Analysis
Analyzed top food delivery apps to identify key strengths, weaknesses, and opportunities for improvement, ensuring the app stands out in the market.
Card Sorting
Conducted card sorting sessions to organize content and features, ensuring an intuitive information architecture that aligns with user expectations.
Information Architecture
Structured the app’s content and flow to create an intuitive navigation system, ensuring users can easily find and access features with minimal effort.
App Screens
Created high-fidelity wireframes to represent the final design, ensuring polished layouts and seamless user interactions.
Landing Screen
The landing screen features a top banner slider for offers, followed by a grid-style category widget. Below, a restaurant list with tabs for favorites and offers, along with filters for rating, veg/non-veg, and more, ensures a personalized browsing experience.
Selection
The detail view highlights a large image of the dish, along with the restaurant name, rating, and a detailed description. Users can easily select size or portion options using intuitive radio buttons for a smooth ordering experience.
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